First-Time Author Playbook: Building Your Email List (and Sales) with Curios

Turn early readers into a growing audience—fast

Mind-set shift: Your very first readers are assets. Ten people on your list today can snowball into hundreds—and then thousands—because each launch gives you more emails to market the next book. Curios is built to accelerate that compounding effect by giving you every buyer’s address automatically.

1. Why Email Is Your #1 Long-Term Asset

Social Follower Email Subscriber
Algorithm decides if they see your post You reach their inbox 100% of the time
No buying data You know exactly what they bought (and when)
Hard to export Downloadable CSV from Curios in one click
Platform can ban or throttle you You own the list—portable forever

2. Set Up Your Curios “Reader Magnet” Funnel

  1. Create a Project: Click ➕ New Project → name it “Series Starter Freebie”
  2. Add a Collection: Title it “Short Story Prequel – Free Claim”
  3. Upload Private File: Drop the EPUB or PDF
  4. Sales & Pricing: Choose Free (Claim)
  5. Publish Project: Hit the green Publish button

Every Claim adds reader name + email to your Curios Orders table automatically.

3. Export & Nurture Your List

  • In Studio → Statements → Orders → filter by freebie title → Download CSV
  • Import to Mailchimp / ConvertKit
  • Send a 3-email welcome sequence:
    • Email 1: thanks + reading instructions
    • Email 2 (T+3 days): ask for reply or review
    • Email 3 (T+7 days): tease Book 1 and link to presale

4. Traffic Tactics for First-Time Authors

Channel Simple Action Items
Social Posts Pin a “Free Short Story” post; repost with new visuals every 10 days
Author Website / Link-in-Bio Add “Download Free Story” button
Friends & Family Ask each to share 5x
Genre Groups / Subreddits Offer story through your Curios link only
Cross-Promos Swap newsletter mentions with other debut authors

5. Math of Compounding Readers

Month New Emails List Size
11010
31030
61590
1225240

At 240 engaged readers and an 8% conversion at $4.99 = $95 in launch day sales—yours in full.

6. Launch & Upsell Sequence

Funnel Step Curios Tool
Lead MagnetFree Claim collection
Book 1 PresaleBlank collection priced $4.99
Launch DiscountTimed listing at $2.99 (72h)
Deluxe BundleNew collection with Q&A, extras
Price BumpRemove discount → revert to $4.99

7. Posting Cadence Cheat Sheet

Week Touch CTA
−4Cover reveal reelClaim free prequel
−2Character artPre-order Book 1
LaunchIG / TikTok readingBuy direct on Curios
+1Review graphicUpsell bundle
+3BTS emailJoin list for Book 2

8. Level-Up with Curios Lite or PRO

Plan Benefit
LiteFeatured genre email, carousel slots
PROHomepage, top search, promo banners

9. Action Checklist

  • Publish Free Claim magnet on Curios
  • Share across 5+ channels
  • Export Orders CSV every Friday
  • Write welcome email sequence
  • Create Book 1 presale collection
  • Schedule launch-day posts
  • Consider Lite upgrade for reach

Need feedback? Reach us at [email protected]—we love helping first-timers turn strangers into lifelong readers!