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Launching a new shop—whether online or brick-and-mortar—can feel exciting, but small missteps early on can quietly undermine your success. Many entrepreneurs focus on the big picture while overlooking critical details that determine long-term viability. This guide breaks down seven of the most common and costly mistakes people make when setting up shop, from choosing the wrong location or platform to neglecting customer experience and financial planning.

You’ll learn why poor market research can doom even the most passionate ventures, how underestimating startup costs leads to cash flow problems, and why ignoring branding can make your business forgettable. We’ll also cover operational pitfalls like weak supplier relationships, ineffective pricing strategies, and failing to adapt to customer feedback.

Whether you’re opening your first store or refining your approach, understanding these mistakes will help you avoid unnecessary setbacks and build a stronger, more resilient business from day one.

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Whether you’re opening your first store or refining your approach, understanding these mistakes will help you avoid unnecessary setbacks and build a stronger, more resilient business from day one.

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What would make you really happy with Me? It can be a feature or anything at all.

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7 Deadly Mistakes When Setting Up Shop

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