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May 15, 2024
If you want more people to discover and love your music, book, or whatever form your content comes in, this guide can help.
Before we dive into the strategies available, it's important to know a few of the key features of Curios.
Curios is the best self publishing tool for creators of digital content.
On Curios, 100% of transactions go directly to the creator of the content. Additionally and most importantly, you the creator will receive the contact information of anyone that streams, claims, or purchases your content.
Knowledge is power when it comes to your fans. Understanding who they are and how to contact them when you have an important announcement or an upcoming tour or launch is critical to success. At the root of it, your fans want to know when you will be in town or when you have new content dropping and social medias are often the hardest way to get that information to the fan.
Direct communication to fans who want to be updated from you has the highest rates of success.
With that context, first and foremost you should be focusing on aggregating the contact information for your fans. At any opportunity, try to build out your email list.
Easy Email List Builders
- Widget on your website: This is the easiest thing most creators can do. Give your fans an area on your websites for them to enter their information.
These fans are the most valuable. They are telling you to update them and they want to stay informed.
Most website builders have a variety of widgets you can place on your site and we strongly recommend using this tool.
Additionally Curios offers a widget that will do this for any website. You would simply follow the instructions to copy and past the code onto your website.
- Garnering follows, claims, or sales on Curios.
All transactions on Curios come with a list of exactly who transacted and how to contact them. We do this for a few reasons, but mainly it is the most important information a creator can have.
Creators that use their social media and free channels to funnel users to Curios can then aggregate their fan contact information.
Additionally all contact information is downloadable on Curios, so you are never stuck in an ecosystem.
Once you build a strong email list you begin to play on easy mode. Any releases or events you do can be directly marketed to a population that wants to hear about it or has purchased from you before.
Using Email Lists to Engage
The first step to take will be to organize your fans. By analyzing user engagement and purchase history, you can segment your audience based on interest and interaction levels, allowing for more personalized and targeted email content. This can improve open rates, and enhance overall engagement.The direct line of communication that Curios facilitates can be a powerful tool to convert casual followers into loyal fans.
Next, you are going to want to continually get feedback and see what works. Curios has great analytics tools to understand what resonates with your audience. You can learn what items were streamed more than others, where your click through rate dropped off, what content worked better than others. .
Using Content to Engage
Thinking beyond emails and traditional social media interactions, a very important tool not often used by creators is the surprise and reward tactic.
Giving surprises and rewards and special access to fans can build unbreakable goodwill and loyalty. If your fans are not expecting something and then receive something thoughtful or exclusive from you it can be a very special moment in their lives.
Merchandise, real communication and discounts are good and common ways to reward, but an often underestimated but easy reward is to offer exclusive access to content that is not available elsewhere.
Early access to an album, or a secret track, first glance at a book, or even bonus chapters can make your most supportive fans feel special. Curios has great tools to add more content to items users may have claimed or purchased in the past and has easy methods of distributing content directly to your fan base.
Leveraging other Creators
Often multiple creators can share fans, so an easy way to grow your fan base is to collaborate on projects with other creators in your space. This is a highly effective way to grow your fan base.
Curios has collaborator tools that allow you to share fan information and even sales from content that is co-created. This allows you to define your relationship with a collaborator from the start while still maintaining the positive benefits of the collaboration.
Maintaining Consistency
Consistency is the hardest part of content creation, however it can keep you relevant and on the forefront of your audience's mind. While this is extremely difficult, that is where the email list and the other fan engagement tools on Curios shine. You can drop content to your fans while you are taking a break or working on something else, send them an update letter or engage with them in any way you think of.
Leveraging Platforms like Curios
People are engaging with and consuming more and more digital content every single day. Using open tools like Curios that have no cost to the creator to stay ahead of these digital changes and maintain ownership is a key to long term success. These tools are here for you to use them as is the entire Curios team. We want to see you succeed and we are available anytime to help.