As NFTs take the art world by storm, artists, auction houses, and even museums are exploring how they too can get in on the action.
And with Curios’ NFT platform, launching an NFT solution for museums has never been easier.
From adding new and exciting revenue streams to enhancing the customer experience, here are just a few of the ways Curios can help your organization step into Web3.
Reward Loyal Donors
With Curios’ Minting Factory technology, museums can create verifiable proof of ownership over any piece on their property (from paintings to rare diamonds and even collector’s cards).
Further, because NFT technology allows for fractional ownership, pieces can be split between two or more owners.
Because of this, museums can use Curios’ technology to gift high value donors with full or partial ownership of rare, exotic items the public - and even fine art collectors themselves - do not have access to.
Even better, by dividing a rare piece between multiple owners, museums can keep the original on the property while allowing donors to tell their friends they “own” a piece of the Mona Lisa (for example).
In fact, thanks to Curios’ technology, museums can retain 51% ownership of a piece while still allowing donors to get in on the action.
Enhancing the Customer Experience
Over the past decade, museums have grown increasingly digital.
From interactive displays to tablet-based tour guides, finding ways to get and keep the customer’s attention - while improving the quality of their experience - has become a top priority.
And with Curios Unlockable Content technology, the options for wowing your guests are near limitless.
As an example, by connecting an NFT to each ticket purchase, dinosaur museums can create 3D renderings, prehistoric virtual worlds, and deep-dive video content guests can access during or after their tour.
Further, because access to the content is restricted to those who’ve purchased a ticket (or purchased an upgrade), the content itself becomes a part of the overall museum experience (allowing guests to continue their visit even after they’ve gone home).
Same goes for museums that host fine art, rare jewelry, and even less expensive items like Elvis memorabilia or high value collector’s cards.
For example, while a visitor may not have time to watch a 15 minute movie on the premises, imagine including a never-before-seen mini documentary on the history of one of Princess Diana’s tiaras.
Along the same lines, a Marilyn Monroe museum could include partial ownership of one her famous dresses for the first 1,000 VIP guests (as an example).
Ongoing, VIP Access
Thanks to Curios’ Ticketing and Access Token technology, one-time entry tickets can be transformed into lifelong access passes.
Similar to a conference or festival pass, museum entry tickets can provide ongoing access to a variety of events and/or content.
Examples include wine and dines with high profile artists, unveilings, a continually upgraded content library and more.
However, unlike a festival pass - which is typically thrown away once the festival is over - NFTs can be used for a lifetime.
In fact, by incorporating exclusive to legitimately valuable events and content, NFTs themselves can become valuable.
And with a Curios NFT marketplace, setting up a second-hand market for your patrons' NFTs has never been easier.
The best part?
Because NFT technology allows creators to collect ongoing royalties on sales, museums can collect ongoing revenue anytime a patron buys / sells one of your NFTs.
Additional Revenue Streams
Along the same lines, Curios’ High Velocity Auction technology allows museums to auction off items to one or more owners at the same time.
Further, assuming your property owns exclusive rights to the piece, by shifting from traditional proof of ownership to NFT-based ownership, your organization can collect ongoing revenue anytime a piece changes hands.
Admittedly, earning 2.5 - 5% on a $100 dinosaur tooth NFT probably isn’t worth the effort.
However, if your property owns high value art, collector’s items, jewelry, etc., those royalties could add up to a significant revenue stream over time.
From NFTs to the metaverse, the Web3 movement is gaining steam at an increasing speed.
And with opportunities to improve the customer experience - while adding new and innovative revenue streams - there’s never been a better time to explore NFTs.
For more information on how Curios can help your organization integrate NFTs into your business, please contact us using the form below.